In the Eye of the Beholder

The age old saying about your mom having eyes in the back of her head has some scientific back-up. Okay, not actually having eyes in the back of her head, but scientifically, the rods in women’s retinas are greater in number and result in greater peripheral vision and the ability to see the whole picture, which is something to take into consideration as marketers to female specific items and environments.

Read more at: The Eye of the Female Consumer, 6/16/08 from WonderBranding: Marketing to Women